DFL Economic Report 24-25

The HSV goalkeeper and another player embrace on the pitch after promotion. (Photo)The HSV goalkeeper and another player embrace on the pitch after promotion. (Photo)

Photo: DFL/Getty Images/Oliver Hardt

Economic figures

Income statement

Revenue REVENUE

After Bundesliga 2 clubs had reported cumulative revenues exceeding €1 billion for the first time the previous season, the sum further increased in 2024‑25 by €140.4 million to €1.21 billion – a growth of 13.1 per cent. It should be noted that the economic data of Bundesliga 2 is traditionally subject to relatively high volatility due to the differences in the economic conditions of the up to six clubs that come into the league through promotion or relegation. Media revenues, amounting to €288.3 million (an increase of 2.8 per cent compared to the previous year), were the largest single item, followed by match revenue at €273.4 million (an increase of 4.7 per cent). Both items represent historic highs. Advertising revenues grew by 30 per cent, reaching €216.5 million. Transfer revenues increased even more significantly – by 61.2 per cent – to €158.7 million. Revenues from media revenues (23.9), matchdays (22.6), advertising (17.9), and transfers (13.1) together accounted for 77.5 per cent of total revenue. Merchandising contributed 8 per cent, and other revenues accounted for 14.5 per cent.

Bundesliga 2 Revenue (€ 000s)

 

2022-2023

2023-2024

2024-2025

Match revenue

166,647

261,209

273,421

Contribution to total revenue

21.21%

24.45%

22.62%

Advertising

144,966

166,512

216,538

Contribution to total revenue

18.45%

15.59%

17.92%

Media revenue

251,232

280,399

288,271

Contribution to total revenue

31.98%

26.25%

23.85%

Transfers

45,146

98,471

158,735

Contribution to total revenue

5.75%

9.22%

13.13%

Merchandising

51,506

88,051

96,430

Contribution to total revenue

6.56%

8.24%

7.98%

Other

126,200

173,496

175,134

Contribution to total revenue

16.06%

16.24%

14.49%

of which: profit/loss attributable to other shareholders

552

−1,342

−886

Total

785,697

1,068,138

1,208,529

Bundesliga 2 Revenue

2022-23 Total€786 mn Match revenue 21.21%Advertising 18.45%Media revenue (all competitions) 31.98%Transfers | 5.75%Merchandising 6.56%Other | 16.06% 2023-24 Total€1,068 mn Match revenue 24.45%Advertising 15.59%Media revenue (all competitions) 26.25%Transfers | 9.22%Merchandising 8.24%Other | 16.24% 2024-25 Total€1,209 mn Match revenue 22.62%Advertising 17.92%Media revenue (all competitions) 23.85%Transfers | 13.13%Merchandising 7.98%Other | 14.49% 2022-23 Total€786 mn Match revenue | 21.21%Advertising | 18.45%Media revenue (all competitions) | 31.98%Transfers | 5.75%Merchandising | 6.56%Other | 16.06% 2023-24 Total€1,068 mn Match revenue | 24.45%Advertising | 15.59%Media revenue (all competitions) | 26.25%Transfers | 9.22%Merchandising | 8.24%Other | 16.24% 2024-25 Total€1,209 mn Match revenue | 22.62%Advertising | 17.92%Media revenue (all competitions) | 23.85%Transfers | 13.13%Merchandising | 7.98%Other | 14.49%

Expenditure EXPENDITURE

The expenses of the 18 clubs in Bundesliga 2 grew less sharply than revenues. While revenues increased by 13.1 per cent, expenses rose by 7.1 per cent. Overall, the clubs spent €1.18 billion, while revenues amounted to €1.21 billion. The largest percentage increase was in transfer expenditure, which rose by 31.6 per cent or €27 million to €112.3 million. Clubs spent €1.3 million more on salaries for their professional players and coaching staff than in the previous season; payroll costs for match operations amounted to €296.9 million.

Bundesliga 2 Expenditure (€ 000s)

 

2022-2023

2023-2024

2024-2025

Payroll costs for match operations

249,100

295,651

296,909

Contribution to total expenditure

31.62%

26.85%

25.18%

Commercial/administrative staff

83,462

120,231

124,416

Contribution to total expenditure

10.59%

10.92%

10.55%

Transfers

49,213

85,302

112,279

Contribution to total expenditure

6.25%

7.75%

9.52%

Match operations

156,417

218,529

237,215

Contribution to total expenditure

19.85%

19.84%

20.12%

Youth/women

51,325

68,175

74,245

Contribution to total expenditure

6.51%

6.19%

6.30%

Other

198,374

313,376

334,015

Contribution to total expenditure

25.18%

28.46%

28.33%

Total

787,892

1,101,264

1,179,079

Bundesliga 2
Match revenue

(€ 000s)

150,000 225,000 300,000 2022-23 166,647 2023-24 261,209 2024-25 273,421 + 4.68%compared toprevious year


Advertising revenue

(€ 000s)

140,000 180,000 220,000 2022-23 166,512 2023-24 144,966 2024-25 216,538 + 30.04%compared toprevious year