Revenue REVENUE
The Bundesliga generated more than €5 billion in revenue for the first time during the 2024‑25 season. With a total income of €5.12 billion, the previous record from the prior year was surpassed by €320.8 million, representing a revenue increase of 6.7 per cent. The largest contribution came once again from media revenue, totaling €1.7 billion, which reached a record level due to an 11 per cent increase compared to the previous season. Advertising revenue rose by €128.1 million to €1.15 billion, marking the third time they exceeded €1 billion. Transfer revenues declined by €132.2 million compared to the previous year but still amounted to €872.6 million, the second-highest value in Bundesliga history. Thus, revenues from media exploitation (33.2), advertising (22.4), and transfers (17) accounted for 72.6 per cent of the Bundesliga’s total revenue. Matchday revenues, primarily ticket sales, contributed 11.7 per cent, while merchandising (5.6) and other revenues (10.1) made up the remainder.
|
2022-2023 |
2023-2024 |
2024-2025 |
|---|---|---|---|
Match revenue |
536,495 |
523,698 |
598,974 |
Contribution to total revenue |
12.05% |
10.91% |
11.69% |
Advertising |
1,124,919 |
1,018,029 |
1,146,103 |
Contribution to total revenue |
25.27% |
21.20% |
22.37% |
Media revenue |
1,524,014 |
1,534,107 |
1,702,707 |
Contribution to total revenue |
34.23% |
31.95% |
33.24% |
Transfers |
617,127 |
1,004,812 |
872,643 |
Contribution to total revenue |
13.86% |
20.93% |
17.03% |
Merchandising |
231,635 |
271,234 |
285,436 |
Contribution to total revenue |
5.20% |
5.65% |
5.57% |
Other |
418,212 |
450,032 |
516,844 |
Contribution to total revenue |
9.39% |
9.37% |
10.09% |
of which: profit/loss attributable to other shareholders |
−7,978 |
−8,333 |
−4,821 |
Total |
4,452,403 |
4,801,911 |
5,122,707 |
Bundesliga Revenue
Expenditure EXPENDITURE
The 18 Bundesliga clubs invested a total of €4.88 billion during the 2024‑25 season, €193.5 million more than in the previous season. This represents an expenditure increase of 4.1 per cent, which was significantly lower than the revenue growth of 6.7 per cent. The largest expense item traditionally remains payroll costs for match operations. Salaries for professional players and coaching staff rose by 2.8 per cent to €1.72 billion, reaching a record high. Transfer costs saw a slight increase of €15.8 million, amounting to €967.2 million. Investments in youth and women’s teams were increased again, setting a new record of €252.2 million, €21 million above the previous year’s value.
|
2022-2023 |
2023-2024 |
2024-2025 |
|---|---|---|---|
1,617,107 |
1,674,885 |
1,721,994 |
|
Contribution to total expenditure |
36.68% |
35.73% |
35.28% |
368,786 |
357,639 |
400,387 |
|
Contribution to total expenditure |
8.37% |
7.63% |
8.20% |
Transfers |
855,428 |
951,411 |
967,174 |
Contribution to total expenditure |
19.41% |
20.30% |
19.82% |
Match operations |
490,316 |
550,888 |
599,222 |
Contribution to total expenditure |
11.12% |
11.75% |
12.28% |
Youth/women |
212,840 |
231,211 |
252,207 |
Contribution to total expenditure |
4.83% |
4.93% |
5.17% |
Other |
863,619 |
921,061 |
939,658 |
Contribution to total expenditure |
19.59% |
19.65% |
19.25% |
Total |
4,408,096 |
4,687,096 |
4,880,642 |
