DFL Economic Report 24-25

The Borussia Dortmund team celebrates together in front of the yellow wall. (Photo)The Borussia Dortmund team celebrates together in front of the yellow wall. (Photo)

Photo: DFL/Getty Images/Alexander Scheuber

Economic figures

Income statement

Revenue REVENUE

The Bundesliga generated more than €5 billion in revenue for the first time during the 2024‑25 season. With a total income of €5.12 billion, the previous record from the prior year was surpassed by €320.8 million, representing a revenue increase of 6.7 per cent. The largest contribution came once again from media revenue, totaling €1.7 billion, which reached a record level due to an 11 per cent increase compared to the previous season. Advertising revenue rose by €128.1 million to €1.15 billion, marking the third time they exceeded €1 billion. Transfer revenues declined by €132.2 million compared to the previous year but still amounted to €872.6 million, the second-highest value in Bundesliga history. Thus, revenues from media exploitation (33.2), advertising (22.4), and transfers (17) accounted for 72.6 per cent of the Bundesliga’s total revenue. Matchday revenues, primarily ticket sales, contributed 11.7 per cent, while merchandising (5.6) and other revenues (10.1) made up the remainder.

Bundesliga Revenue (€ 000s)

 

2022-2023

2023-2024

2024-2025

Match revenue

536,495

523,698

598,974

Contribution to total revenue

12.05%

10.91%

11.69%

Advertising

1,124,919

1,018,029

1,146,103

Contribution to total revenue

25.27%

21.20%

22.37%

Media revenue

1,524,014

1,534,107

1,702,707

Contribution to total revenue

34.23%

31.95%

33.24%

Transfers

617,127

1,004,812

872,643

Contribution to total revenue

13.86%

20.93%

17.03%

Merchandising

231,635

271,234

285,436

Contribution to total revenue

5.20%

5.65%

5.57%

Other

418,212

450,032

516,844

Contribution to total revenue

9.39%

9.37%

10.09%

of which: profit/loss attributable to other shareholders

−7,978

−8,333

−4,821

Total

4,452,403

4,801,911

5,122,707

Bundesliga Revenue

2022-23 Total€4.45 bn Match revenue 12.05%Advertising 25.27%Media revenue (all competitions) 34.23%Transfers | 13.86%Merchandising 5.20%Other | 9.39% 2023-24 Total€4.80 bn Match revenue 10.91%Advertising 21.20%Media revenue (all competitions) 31.95%Transfers | 20.93%Merchandising 5.65%Other | 9.37% 2024-25 Total€5.12 bn Match revenue 11.69%Advertising22.37%Media revenue (all competitions) 33.24%Transfers | 17.03%Merchandising 5.57%Other | 10.09% 2022-23 Total€4.45 bn Match revenue | 12.05%Advertising | 25.27%Media revenue (all competitions) | 34.23%Transfers | 13.86%Merchandising | 5.20%Other | 9.39% 2023-24 Total€4.80 bn Match revenue | 10.91%Advertising | 21.20%Media revenue (all competitions) | 31.95%Transfers | 20.93%Merchandising | 5.65%Other | 9.37% 2024-25 Total€5.12 bn Match revenue | 11.69%Advertising | 22.37%Media revenue (all competitions) | 33.24%Transfers | 17.03%Merchandising | 5.57%Other | 10.09%

Expenditure EXPENDITURE

The 18 Bundesliga clubs invested a total of €4.88 billion during the 2024‑25 season, €193.5 million more than in the previous season. This represents an expenditure increase of 4.1 per cent, which was significantly lower than the revenue growth of 6.7 per cent. The largest expense item traditionally remains payroll costs for match operations. Salaries for professional players and coaching staff rose by 2.8 per cent to €1.72 billion, reaching a record high. Transfer costs saw a slight increase of €15.8 million, amounting to €967.2 million. Investments in youth and women’s teams were increased again, setting a new record of €252.2 million, €21 million above the previous year’s value.

Bundesliga Expenditure (€ 000s)

 

2022-2023

2023-2024

2024-2025

Payroll costs for match operations

1,617,107

1,674,885

1,721,994

Contribution to total expenditure

36.68%

35.73%

35.28%

Commercial/administrative staff

368,786

357,639

400,387

Contribution to total expenditure

8.37%

7.63%

8.20%

Transfers

855,428

951,411

967,174

Contribution to total expenditure

19.41%

20.30%

19.82%

Match operations

490,316

550,888

599,222

Contribution to total expenditure

11.12%

11.75%

12.28%

Youth/women

212,840

231,211

252,207

Contribution to total expenditure

4.83%

4.93%

5.17%

Other

863,619

921,061

939,658

Contribution to total expenditure

19.59%

19.65%

19.25%

Total

4,408,096

4,687,096

4,880,642

Bundesliga
Advertising revenue

(€ 000s)

2022-23 2023-24 2024-25 900,000 1,025,000 1,150,000 1,124,919 1,018,029 1,146,103 + 12.58%compared toprevious year


Expenditure Youth/Women

(€ 000s)

2022-23 2023-24 2024-25 200,000 230,000 260,000 212,840 231,211 252,207 + 9.08%compared toprevious year