RevenueRevenue
For the first time in its history, the Bundesliga 2 generated revenue of more than one billion euros. The total revenue of the 18 clubs added up to €1.07 billion. Compared to the previous year revenue increased by €282.4 million, which corresponds to an increase of 35.9 per cent. Compared to the previous record from the 2021-22 season, revenue was €200.3 million higher. The most significant percentage increase was recorded in income from transfers, which more than doubled to €98.5 million (up 118 per cent). Merchandising also achieved a significant increase in turnover of 71 per cent to €88 million. Income from match revenue grew by 56.7 per cent and also set a new record at €261.2 million. For the second time in a row, match revenue exceeded advertising revenue, which was around €95 million higher. As has been the case for years, the largest single item was income from media revenue at €280.4 million, which corresponds to 26.3 per cent of total revenue, followed by match revenue (24.5) and the item “Other” (16.2).
|
2021-2022 |
2022-2023 |
2023-2024 |
|---|---|---|---|
Match revenue |
125,643 |
166,647 |
261,209 |
Contribution to total revenue |
14.48% |
21.21% |
24.45% |
Advertising |
176,969 |
144,966 |
166,512 |
Contribution to total revenue |
20.39% |
18.45% |
15.59% |
Media revenue |
257,898 |
251,232 |
280,399 |
Contribution to total revenue |
29.72% |
31.98% |
26.25% |
Transfers |
79,041 |
45,146 |
98,471 |
Contribution to total revenue |
9.11% |
5.75% |
9.22% |
Merchandising |
52,205 |
51,506 |
88,051 |
Contribution to total revenue |
6.02% |
6.56% |
8.24% |
Other |
176,076 |
126,200 |
173,496 |
Contribution to total revenue |
20.29% |
16.06% |
16.24% |
of which: profit/loss attributable to other shareholders |
–2,116 |
552 |
–1,342 |
Total |
867,832 |
785,697 |
1,068,138 |
Bundesliga 2 Revenue
ExpenditureExpenditure
As in the Bundesliga, the increase in revenue in Bundesliga 2 is also accompanied by higher investments. However, at 39.8 per cent, expenditure in Bundesliga 2 grew faster than revenue at 36 per cent. Expenditure also exceeded the one-billion-euro mark for the first time. This growth affects all items, only transfers did not reach an all-time high. An additional €46.6 million was spent on payroll costs for players and coaches, although the increase of 18.7 per cent is moderate in relation to total expenditure. In line with the increase in player income, payroll costs for match operations also rose by €62.1 or 39.7 per cent
|
2021-2022 |
2022-2023 |
2023-2024 |
|---|---|---|---|
262,202 |
249,100 |
295,651 |
|
Contribution to total expenditure |
29.88% |
31.62% |
26.85% |
102,227 |
83,462 |
120,231 |
|
Contribution to total expenditure |
11.65% |
10.59% |
10.92% |
Transfers |
82,335 |
49,213 |
85,302 |
Contribution to total expenditure |
9.38% |
6.25% |
7.75% |
Match operations |
145,443 |
156,417 |
218,529 |
Contribution to total expenditure |
16.58% |
19.85% |
19.84% |
Youth, amateurs, academies |
57,459 |
51,325 |
68,175 |
Contribution to total expenditure |
6.55% |
6.51% |
6.19% |
Other |
227,711 |
198,374 |
313,376 |
Contribution to total expenditure |
25.95% |
25.18% |
28.46% |
Total |
877,377 |
787,892 |
1,101,264 |
Bundesliga 2
Match revenue
(€ 000s)
Transfer expenditure
(€ 000s)
