Revenue REVENUE
The Bundesliga set a new revenue record in the 2023-24 season. The 18 clubs took in a total of €4.80 billion, which is €349.5 million more than in the previous year and an increase of 7.8 per cent. One of the main drivers of growth was income from transfers, which exceeded €1 billion for the first time and was therefore €387.7 million higher than in the previous year (up 62.8 per cent). At €1.53 billion, income from media revenue remained the largest single item; only in 2020-21 (€1.66 billion) did clubs earn more money from the marketing of audiovisual rights. Income from advertising also exceeded the one-billion-euro mark. Together, income from advertising (21), media revenue (32) and transfers (21) accounted for 74 per cent of the Bundesliga’s total revenue.
|
2021-2022 |
2022-2023 |
2023-2024 |
---|---|---|---|
Match revenue |
276,405 |
536,495 |
523,698 |
Contribution to total revenue |
7.66% |
12.05% |
10.91% |
Advertising |
929,082 |
1,124,919 |
1,018,029 |
Contribution to total revenue |
25.75% |
25.27% |
21.20% |
Media revenue |
1,380,008 |
1,524,014 |
1,534,107 |
Contribution to total revenue |
38.25% |
34.23% |
31.95% |
Transfers |
459,237 |
617,127 |
1,004,812 |
Contribution to total revenue |
12.73% |
13.86% |
20.93% |
Merchandising |
173,947 |
231,635 |
271,234 |
Contribution to total revenue |
4.82% |
5.20% |
5.65% |
Other |
389,375 |
418,212 |
450,032 |
Contribution to total revenue |
10.79% |
9.39% |
9.37% |
of which: profit/loss attributable to other shareholders |
–8,399 |
–7,978 |
–8,333 |
Total |
3,608,053 |
4,452,403 |
4,801,911 |
Bundesliga Revenue
Expenditure EXPENDITURE
The clubs’ expenses grew in line with income, although they only increased by 6.3 per cent, which was less than the 7.8 per cent rise in income. The 18 clubs and limited companies invested €4.69 billion, more than ever before. As a result, payroll costs for match operations, the largest single item, also reached a new high of €1.67 billion. Compared to the previous year, payroll costs for players and coaches rose by €57.8 million. The most significant increase in expenditure was recorded for transfers, which totalled €951.4 million, almost €96 million more than in the previous year. The clubs also increased their investments in their youth, amateurs and academies once again. Expenditure totalled €231.2 million, another €18.4 million more than in the previous year, when the previous high was reached.
|
2021-2022 |
2022-2023 |
2023-2024 |
---|---|---|---|
1,468,585 |
1,617,107 |
1,674,885 |
|
Contribution to total expenditure |
38.61% |
36.68% |
35.73% |
284,923 |
368,786 |
357,639 |
|
Contribution to total expenditure |
7.49% |
8.37% |
7.63% |
Transfers |
841,776 |
855,428 |
951,411 |
Contribution to total expenditure |
22.13% |
19.41% |
20.30% |
Match operations |
391,009 |
490,316 |
550,888 |
Contribution to total expenditure |
10.28% |
11.12% |
11.75% |
Youth, amateurs, academies |
166,228 |
212,840 |
231,211 |
Contribution to total expenditure |
4.37% |
4.83% |
4.93% |
Other |
651,154 |
863,619 |
921,061 |
Contribution to total expenditure |
17.12% |
19.59% |
19.65% |
Total |
3,803,675 |
4,408,096 |
4,687,096 |
Bundesliga
Advertising revenue
(€ 000s)
Expenditure for youth/
amateurs/academies
(€ 000s)