DFL Economic Report 23-24

The image shows a soccer player on the field during a match. The player appears to be a goalkeeper, as suggested by the protective gloves and the position in which they stand, facing away from their team's goal. The player is holding onto the edge of the netting with one hand while gesturing toward the field with the other hand. Surrounding the field are bright lights that illuminate the area for evening or night play. In terms of description, a blurry figure in the background can be seen, likely another player. There's also an advertisement visible on the hoarding around the field, and what appear to be players from both teams watching from the bench. The focus is on the goalkeeper.

Economic figures

Income statement

Revenue REVENUE

The Bundesliga set a new revenue record in the 2023-24 season. The 18 clubs took in a total of €4.80 billion, which is €349.5 million more than in the previous year and an increase of 7.8 per cent. One of the main drivers of growth was income from transfers, which exceeded €1 billion for the first time and was therefore €387.7 million higher than in the previous year (up 62.8 per cent). At €1.53 billion, income from media revenue remained the largest single item; only in 2020-21 (€1.66 billion) did clubs earn more money from the marketing of audiovisual rights. Income from advertising also exceeded the one-billion-euro mark. Together, income from advertising (21), media revenue (32) and transfers (21) accounted for 74 per cent of the Bundesliga’s total revenue.

Bundesliga Revenue (€ 000s)

 

2021-2022

2022-2023

2023-2024

Match revenue

276,405

536,495

523,698

Contribution to total revenue

7.66%

12.05%

10.91%

Advertising

929,082

1,124,919

1,018,029

Contribution to total revenue

25.75%

25.27%

21.20%

Media revenue

1,380,008

1,524,014

1,534,107

Contribution to total revenue

38.25%

34.23%

31.95%

Transfers

459,237

617,127

1,004,812

Contribution to total revenue

12.73%

13.86%

20.93%

Merchandising

173,947

231,635

271,234

Contribution to total revenue

4.82%

5.20%

5.65%

Other

389,375

418,212

450,032

Contribution to total revenue

10.79%

9.39%

9.37%

of which: profit/loss attributable to other shareholders

–8,399

–7,978

–8,333

Total

3,608,053

4,452,403

4,801,911

Bundesliga Revenue

2021/22 Total€3.61 bn Match revenue 7.66%Advertising 25.75%Media revenue (all competitions) 38.25%Transfers | 12.73%Merchandising 4.82%Other | 10.79% 2022-23 Total€4.45 bn Match revenue 12.05%Advertising 25.27%Media revenue (all competitions) 34.23%Transfers | 13.86%Merchandising 5.20%Other | 9.39% 2023-24 Total€4.80 bn Match revenue 10.91%Advertising 21.20%Media revenue (all competitions) 31.95%Transfers | 20.93%Merchandising 5.65%Other | 9.37% 2021-22 Total€3.61 bn Match revenue | 7.66%Advertising | 25.75%Media revenue (all competitions) | 38.25%Transfers | 12.73%Merchandising | 4.82%Other | 10.79% 2022-23 Total€4.45 bn Match revenue | 12.05%Advertising | 25.27%Media revenue (all competitions) | 34.23%Transfers | 13.86%Merchandising | 5.20%Other | 9.39% 2023-24 Total€4.80 bn Match revenue | 10,91 %Advertising | 21,20 %Media revenue (all competitions) | 31,95 %Transfers | 20,93 %Merchandising | 5,65 %Other | 9,37 %

Expenditure EXPENDITURE

The clubs’ expenses grew in line with income, although they only increased by 6.3 per cent, which was less than the 7.8 per cent rise in income. The 18 clubs and limited companies invested €4.69 billion, more than ever before. As a result, payroll costs for match operations, the largest single item, also reached a new high of €1.67 billion. Compared to the previous year, payroll costs for players and coaches rose by €57.8 million. The most significant increase in expenditure was recorded for transfers, which totalled €951.4 million, almost €96 million more than in the previous year. The clubs also increased their investments in their youth, amateurs and academies once again. Expenditure totalled €231.2 million, another €18.4 million more than in the previous year, when the previous high was reached.

Bundesliga Expenditure (€ 000s)

 

2021-2022

2022-2023

2023-2024

Payroll costs for match operations

1,468,585

1,617,107

1,674,885

Contribution to total expenditure

38.61%

36.68%

35.73%

Commercial/administrative staff

284,923

368,786

357,639

Contribution to total expenditure

7.49%

8.37%

7.63%

Transfers

841,776

855,428

951,411

Contribution to total expenditure

22.13%

19.41%

20.30%

Match operations

391,009

490,316

550,888

Contribution to total expenditure

10.28%

11.12%

11.75%

Youth, amateurs, academies

166,228

212,840

231,211

Contribution to total expenditure

4.37%

4.83%

4.93%

Other

651,154

863,619

921,061

Contribution to total expenditure

17.12%

19.59%

19.65%

Total

3,803,675

4,408,096

4,687,096

Bundesliga
Advertising revenue

(€ 000s)

2021-22 2022-23 2023-24 900,000 1,025,000 1,150,000 929,082 1,124,919 1,018,029 –9.50%compared toprevious year

Expenditure for youth/
amateurs/academies

(€ 000s)

2021-22 2022-23 2023-24 150,000 195,000 240,000 166,228 212,840 231,211 +8.63%compared toprevious year