Strong sign against discrimination
TOGETHER! STOP HATE. BE A TEAM. The message took centre stage during the 2024 International Weeks against Racism..
Around the 26th matchday of the 2023-24 season, German professional football sent out a clear statement in favour of diversity, respect and social cohesion. The joint message from the professional clubs, DFL and DFL Foundation was: TOGETHER! STOP HATE. BE A TEAM. The campaign period ran parallel to the International Weeks against Racism from 11 to 24 March.
In the stadiums, the clearly visible logo of the campaign was placed on ball steles, match balls and substitution boards. In this way, the TOGETHER! message also spread through the broadcasts of the national and international DFL media partners. Digital activations primarily raised awareness of prejudice and discrimination in everyday life. A particular focus was placed on discrimination across all dimensions of diversity – including age, ethnic origin and nationality, gender and gender identity, physical and mental abilities, religion and ideology, sexual orientation and social background.
An overview of the initiatives and sponsored projects of the 36 professional clubs, the DFL and the DFL Foundation is available in the form of a landing page on the #BundesligaWIRKT platform.
International Weeks against Racism
The International Weeks against Racism are an initiative of the United Nations. Each year, two weeks around the International Day against Racism on 21 March are selected as the campaign period, during which the Foundation against Racism calls on people to take a stand against racism and discrimination. The DFL and DFL Foundation supported the initiative together with the Bundesliga and Bundesliga 2 clubs back in 2023.
