DFL Economic Report 23-24

The image shows a soccer ball placed on the base of what appears to be a trophy, although the body part of the trophy is not visible. In the background, there is a large stadium scene with spectators seated and red seats, indicating a professional sports event. On the right side of the image, partially obscured by the sphere of the ball, is a sign that appears to be in Chinese characters and includes an emblem resembling a football club's badge. The background further indicates this could be a moment from a sporting event celebration.

Strong sign against discrimination

TOGETHER! STOP HATE. BE A TEAM. The message took centre stage during the 2024 International Weeks against Racism..

Around the 26th matchday of the 2023-24 season, German professional football sent out a clear statement in favour of diversity, respect and social cohesion. The joint message from the professional clubs, DFL and DFL Foundation was: TOGETHER! STOP HATE. BE A TEAM. The campaign period ran parallel to the International Weeks against Racism from 11 to 24 March.

The image shows a soccer team holding up a large banner during what appears to be a pre-match ceremony. On the banner, there is text that reads "TOGETHER HER STAND," which is followed by the hashtag "#StopHateBeATeam." Below the slogan and hashtag, there's an additional message or action call: "STOP 👏." The presence of the banner suggests that the event seeks to promote unity and stop hate speech, especially as part of a sports community. The team members are standing on a field near the center circle, where many ceremonies take place at the start of soccer matches.

Credit: DFL/Getty Images/Christian Kaspar-Bartke, Alexander Scheuber, Lukas Schulze, Boris Streubel

The image shows a scene from what seems to be a football (soccer) match. In the foreground, there is an official with a clipboard and a number "62" written on it, suggesting he might be involved with scorekeeping or time management during the game. Behind him, a crowd of spectators can be seen in the stands holding banners, indicating that they are cheering for their team. There's also an individual who appears to be a referee with a whistle around their neck, and another person who may be a commentator or journalist given their position close to the action on the field. The match is taking place during evening twilight, as indicated by the low light conditions and the crowd's attire.

Credit: DFL/Getty Images/Christian Kaspar-Bartke, Alexander Scheuber, Lukas Schulze, Boris Streubel

The image shows a group of people on what appears to be a soccer field, with soccer balls and a sign that says "Together we are Stronger." In the foreground, there's a large ball mounted on top of poster board. There's also text "3RSY" on the posters behind the participants. The setting suggests this might be an event or gathering related to sports, perhaps for a charitable cause or team sponsorship.

Credit: DFL/Getty Images/Christian Kaspar-Bartke, Alexander Scheuber, Lukas Schulze, Boris Streubel

The image appears to show someone holding a microphone or a mic connected to a small camera next to someone who seems to be giving a TV interview, as suggested by the presence of what looks like a studio set and TV camera person present. The person holding the microphone has on a red Bundesliga referee's jacket which indicates they are a German soccer official, and in the lower right corner is a logo that resembles Bayern Munich, one of Germany's most successful and popular football clubs. There is an "Adidas" sign nearby, which might be part of the event's sponsorship or branding. The text on the microphone isn't clear due to the angle and quality of the photo.

Credit: DFL/Getty Images/Christian Kaspar-Bartke, Alexander Scheuber, Lukas Schulze, Boris Streubel

This is an image of a young person wearing a white and purple sports jersey with the word "STOPTHEHATE_FUTURES" across it. The individual has short hair, possibly parted in the middle, and their face appears contemplative or focused on something out of frame. The background suggests that this photo was taken at a sports facility or sports event due to the presence of football pitches. There is text visible on the jersey and presumably on other elements of the facility, but it is partially obscured, making it difficult to read in full detail.

Credit: DFL/Getty Images/Christian Kaspar-Bartke, Alexander Scheuber, Lukas Schulze, Boris Streubel

The image shows a soccer ball, which appears to be sitting on top of the goal net with the words "Derby Star" visible. Behind the ball is a goalkeeper's net that has some customized panels that seem to feature different brand logos, suggesting they might be sponsors or ad placements. However, due to the angle and focus of the image, it's hard to make out the specific content or details on these branded net panels. The background is dark, likely an intentional choice for the photograph as it highlights the main subject (the soccer ball) without any distractions from the game environment.

Credit: DFL/Getty Images/Christian Kaspar-Bartke, Alexander Scheuber, Lukas Schulze, Boris Streubel

The image shows a clothing item hanging from the top, attached to a hanger. The clothing is predominantly blue and the text "Together - Stop hate, be love" is visible on the garment. In the background, there appears to be clothing display, as suggested by other items of clothing and what looks like shelves or a rack for more merchandise. The setting suggests a store or a market stall where these clothes are being displayed or sold.

Credit: DFL/Getty Images/Christian Kaspar-Bartke, Alexander Scheuber, Lukas Schulze, Boris Streubel

The image shows a product display with a promotional banner or tarpaulin over the background. It appears to be taken on an outdoor sports court in what seems to be wet or damp weather conditions, as suggested by the reflections on the tarp and puddles on the ground. The sign on top has white text that might be associated with an event or team name. In the foreground, there's a piece of equipment which looks like a portable electronic scoreboard or a display unit for viewing scores or other game-related information, given the presence of various control buttons. There is also a logo and tagline on the device, although the text resolution is low, making it difficult to read clearly. The sports court has a surface that could be used for activities like football or rugby, and there's some signage in the distant background with what looks like more writing that might provide further context about the location or event.

Credit: DFL/Getty Images/Christian Kaspar-Bartke, Alexander Scheuber, Lukas Schulze, Boris Streubel

In the image, there are two individuals posing with a soccer jersey. The person on the left is holding a microphone and appears to be a journalist or interviewer, judging by their attire and the presence of the mic. They are wearing glasses and have short hair. On the right is another individual who seems to be a man possibly involved with the team or event shown in the background. He is dressed casually but without seeing a background image, it's difficult to determine his role exactly.
Behind them, there appears to be at least one flag and some branding that suggests this might be at a sports stadium or venue associated with the soccer match. The presence of a person holding up a jersey in the foreground indicates a significant occasion related to the team. Without more context, it's not possible to provide specific details about the event or the identities of the individuals.

Credit: DFL/Getty Images/Christian Kaspar-Bartke, Alexander Scheuber, Lukas Schulze, Boris Streubel

The image shows a photograph of a jersey with the text "TOGETHER STOP HATE," which is presumably part of an anti-discrimination campaign. The design on the shirt includes logos that suggest it is associated with a sports team or sporting event. A soccer ball, for example, can be seen in the image, as well as a sports jersey style. However, without any specific information on the team or event or more context, it's difficult to provide additional details about the specific content of this text and its connection to an actual event.

Credit: DFL/Getty Images/Christian Kaspar-Bartke, Alexander Scheuber, Lukas Schulze, Boris Streubel

You've shared an image of a small item placed on a reflective surface. It appears to be a card or a sign with text and graphics, likely used for promotional or campaign purposes. The text "Together" is visible along with other words that are partially obscured by the reflection. The background suggests this may be taken in an indoor setting, possibly at a gaming table or counter where people play games together. If you have any specific questions about the image or need information related to it, feel free to ask!

Credit: DFL/Getty Images/Christian Kaspar-Bartke, Alexander Scheuber, Lukas Schulze, Boris Streubel

The image shows a microphone with red accents, placed on top of what appears to be an electronic device. This setup is commonly used for broadcasting events such as sports commentating or live news reporting. The background is out of focus, emphasizing the microphone and audio equipment. It suggests that this image may have been taken during a broadcast from a studio or the location where the person is discussing or calling an event such as soccer.

Credit: DFL/Getty Images/Christian Kaspar-Bartke, Alexander Scheuber, Lukas Schulze, Boris Streubel

The image shows a soccer field where there is no ongoing match. Along the side of the field, there are signs and banners that seem to be messages rather than advertisements. A pink banner with white text states "TOGETHER," and another smaller sign says "Stop Hate Start Love." There is also a pink flag behind two individuals who appear to be kneeling on the sidelines, one holding a soccer ball and another having their hands together in front of them. The grass on the field is maintained, indicating it might be a practice area or one that does not see frequent matches. In the background, there are spectator stands with several empty seats, suggesting this could be an amateur or non-league game due to low attendance. There's a watermark in the lower left corner of the image which indicates it might have been taken from a website or is intended for social media sharing.

Credit: DFL/Getty Images/Christian Kaspar-Bartke, Alexander Scheuber, Lukas Schulze, Boris Streubel

You've provided an image of a sports player, possibly from the rugby union team mentioned (Manu Tupoua). The individual is wearing what appears to be a sports jersey with the logo "HIGHLANDERS" and a crest that could indicate the name of the team or league. There's a red wristband with what looks like an emblematic flag motif, which might represent the colors of the team or their supporters. The player has a determined expression and is looking directly ahead and slightly to their right, which could suggest focus on something beyond the frame of this image. If you have any specific questions about the elements in the image, feel free to ask!

Credit: DFL/Getty Images/Christian Kaspar-Bartke, Alexander Scheuber, Lukas Schulze, Boris Streubel

In the stadiums, the clearly visible logo of the campaign was placed on ball steles, match balls and substitution boards. In this way, the TOGETHER! message also spread through the broadcasts of the national and international DFL media partners. Digital activations primarily raised awareness of prejudice and discrimination in everyday life. A particular focus was placed on discrimination across all dimensions of diversity – including age, ethnic origin and nationality, gender and gender identity, physical and mental abilities, religion and ideology, sexual orientation and social background.

An overview of the initiatives and sponsored projects of the 36 professional clubs, the DFL and the DFL Foundation is available in the form of a landing page on the #BundesligaWIRKT platform.

International Weeks against Racism

The International Weeks against Racism are an initiative of the United Nations. Each year, two weeks around the International Day against Racism on 21 March are selected as the campaign period, during which the Foundation against Racism calls on people to take a stand against racism and discrimination. The DFL and DFL Foundation supported the initiative together with the Bundesliga and Bundesliga 2 clubs back in 2023.